Marketing: Conventional Approach and Complementary Views From Islamic Perspectives

Marketing : Conventional Approach and Complementary Views From Islamic Perspective

Author: Mohammad Tahir Zainuddin

Publisher: USIM Press

ISBN : 9789674402587

Year: 2016

Weight:

Pages: 294pp

Price : RM 40

The aim for profit maximisation as the culmination of implement marketing tools is very common in business nowadays. Nevertheless, apart from that there are hidden treasure of marketing approaches that would enhance the business to the glory in the world and benefitting in the hereafter as well. This book reveals the secret by exploring Islamic perspectives and views on marketing as to complement the conventional approaches in 10 chapters.

If your success and profits are by-product or service of satisfied customers, it stands to reason that your priority is to matter, not simply to make and sell.
– Mohammad Tahir Zainuddin